A Google guru’s advice
One statistic stood out from all the damning ones included in the presentation. The charity sector’s digital spend on marketing is falling – now at a measly 1.7% from 2.3% a few years ago. Ludicrous, given that 75% of donors use online resources to look for information and the private sector has been increasing its digital spend massively.
Dan Cobley, author of the presentation, had one heartening message: there is a vast amount of free help available to boost the online presence and interaction of charities. The former head of European Marketing at Google, and …Read More